Quick Answer
The best real estate brokerage CRM software depends on your needs. Standalone CRMs like Chime or Follow Up Boss cost $99-$299/user/month but require additional tools for transactions, commissions, and compliance. Brokurz all-in-one platform includes CRM plus everything else for hundreds of dollars per month total.
What is Real Estate Brokerage CRM Software?
Real estate brokerage CRM software is a customer relationship management system designed specifically for real estate brokerages. It helps you manage leads, contacts, communications, and sales pipelines. However, most brokerages need more than just a CRM—they need transaction management, commission tracking, compliance tools, and more.
That's why many brokerages are moving from standalone real estate brokerage CRM software to all-in-one platforms like Brokurz that include CRM plus all other brokerage functions.
Standalone CRM vs All-in-One Platform
When evaluating real estate brokerage CRM software, you have two main options:
Option 1: Standalone Real Estate Brokerage CRM Software
Standalone real estate brokerage CRM software focuses only on CRM functionality. Popular options include:
- Chime: $199-$499/month + $99/user/month
- Follow Up Boss: $99-$299/user/month
- LionDesk: $25-$99/user/month
- Wise Agent: $49-$149/user/month
Problem: You still need separate tools for transactions, commissions, compliance, marketing, and more. This creates:
- Higher total costs ($500-$2,000+/month for full stack)
- Data silos and integration headaches
- Multiple logins and training requirements
- Inconsistent workflows across tools
Option 2: All-in-One Platform (Brokurz)
Brokurz includes complete real estate brokerage CRM software functionality plus:
- Transaction management
- Commission tracking and payouts
- Agent management and onboarding
- Compliance automation
- Marketing tools
- Analytics and reporting
- AI-powered automation
Benefit: One platform, one login, one price. Hundreds of dollars per month total vs thousands for separate tools.
Cost Comparison Example
Standalone Stack: Chime CRM ($499/month) + TransactionDesk ($99/month) + Commission tracking tool ($199/month) + Marketing platform ($149/month) = $946/month
Brokurz All-in-One: CRM + Transactions + Commissions + Marketing + Everything else = Hundreds of dollars per month total
See Brokurz Pricing →Top Real Estate Brokerage CRM Software Options Compared
| CRM Software | Pricing | CRM Features | Other Features | Best For |
|---|---|---|---|---|
| Brokurz | Hundreds/month | ✓ Complete | ✓ All-in-one | Complete brokerage platform |
| Chime | $199-$499/month | ✓ Advanced | Limited | CRM-focused brokerages |
| Follow Up Boss | $99-$299/user | ✓ Good | Basic | Teams needing CRM |
| LionDesk | $25-$99/user | ✓ Basic | Minimal | Small brokerages |
Essential Features in Real Estate Brokerage CRM Software
When evaluating real estate brokerage CRM software, look for these essential features:
1. Contact and Lead Management
Core real estate brokerage CRM software functionality includes:
- Contact database with custom fields
- Lead capture and import
- Lead scoring and qualification
- Contact activity tracking
- Communication history
Brokurz includes all of this plus intelligent lead routing and automated follow-up sequences.
2. Pipeline Management
Track deals through your sales pipeline:
- Visual pipeline boards
- Stage tracking
- Deal forecasting
- Conversion analytics
3. Communication Tools
Integrated communication in real estate brokerage CRM software:
- Email integration
- Text messaging
- Call logging
- Automated drip campaigns
4. Task and Reminder Management
Never miss a follow-up:
- Task creation and assignment
- Automated reminders
- Calendar integration
- Activity tracking
Why Brokurz Beats Standalone Real Estate Brokerage CRM Software
While standalone real estate brokerage CRM software focuses only on CRM, Brokurz provides CRM plus everything else you need:
1. Complete Platform
Brokurz includes full real estate brokerage CRM software functionality plus transaction management, commission tracking, agent management, compliance, marketing, and analytics—all in one platform.
2. Lower Total Cost
Standalone real estate brokerage CRM software requires additional tools. Brokurz replaces your entire software stack for hundreds of dollars per month vs thousands for separate tools.
3. Unified Data
All your data in one place. No more data silos, integration headaches, or switching between multiple tools. Your CRM data connects seamlessly with transactions, commissions, and everything else.
4. Better Workflows
Unified workflows from lead to closing. When a lead converts, the transaction automatically appears. No manual data entry or lost information.
5. AI-Powered Automation
Brokurz includes AI-powered features like lead qualification, automated follow-ups, and smart recommendations that standalone real estate brokerage CRM software typically lacks.
Real Estate Brokerage CRM Software Pricing Comparison
Understanding real estate brokerage CRM software pricing is critical:
| Solution | CRM Only | Full Stack Cost | Value |
|---|---|---|---|
| Brokurz | ✓ Included | Hundreds/month | Best Value |
| Chime + Other Tools | $199-$499/month | $946+/month | Expensive |
| Follow Up Boss + Other Tools | $99-$299/user | $800+/month | Expensive |
How to Choose Real Estate Brokerage CRM Software
When selecting real estate brokerage CRM software, consider:
1. Your Current and Future Needs
Do you need just CRM, or a complete platform? If you need transactions, commissions, compliance, and more, an all-in-one solution like Brokurz makes more sense than standalone real estate brokerage CRM software.
2. Total Cost of Ownership
Calculate the total cost of all tools you need, not just the CRM. Standalone real estate brokerage CRM software requires additional tools, increasing total costs significantly.
3. Integration Complexity
Multiple tools mean multiple integrations, training requirements, and support contracts. An all-in-one platform eliminates this complexity.
4. Scalability
Will your real estate brokerage CRM software grow with you? Brokurz scales from 1 to 1,000+ agents seamlessly.
Related Resources
Learn more about brokerage technology:
- Real Estate Brokerage Tech Stack: 7 Tools You're Paying For Separately
- Real Estate Brokerage Software 2026: Complete Guide
- How to Reduce Real Estate Brokerage Operating Costs
- White Label Real Estate Brokerage: Complete Guide
Ready to Upgrade Your Real Estate Brokerage CRM Software?
Stop paying for multiple tools. Brokurz includes complete real estate brokerage CRM software functionality plus transactions, commissions, compliance, marketing, and more—all in one platform for hundreds of dollars per month.